About Us

Hey, we’re Humza and Maheen — a husband-and-wife duo who decided to stop fighting with systems and start building better ones.

With MBAs under our belts, we spent 6+ years in the digital marketing world. We started small, built a content agency from scratch, scaled it to 10 writers, and crossed $100K in revenue.

It was exciting… but also exhausting.

We were drowning in spreadsheets, chasing deadlines, doing manual reporting, and stuck in repetitive tasks that ate up all our energy.

Then AI and ChatGPT came along.

We experimented, built a content generation system, and ranked a brand-new blog in under four months.

From there, we went deeper, creating our own lead gen flows, project management dashboards, client onboarding systems….

basically automating everything that used to slow us down.

The result?

More time, less chaos, and way more clarity.

And that’s when it clicked: if these systems could transform our business, why not help other businesses do the same?

That’s how Dice Systems was born.

Not as some big fancy tech company, but as two humans who’ve been in the trenches, figured out how to make work flow smoother, and now want to share that with teams like yours.

We’re here for teams who want to spend less time fighting systems — and more time building what matters.

Why “Dice”?

Because business always feels a little like rolling the dice.

You take risks, make bold moves, and hope the odds play out in your favor.

But with the right systems behind you, it doesn’t have to be a gamble.

We built Dice Systems to take the chaos out of the game — so you can play with clarity, confidence, and momentum.